Customer Lifetime Value Tracking
Segment customers by lifetime spend and repeat purchase rate, targeting high-value customers with VIP programs
Shopify integration that calculates customer lifetime value, identifies top 10% spenders, and recommends VIP perks (early access, free shipping, birthday discounts).
Nora calculates LTV for each customer: total spend + repeat purchase count + average order interval. Customers are scored: Top 10% (LTV > $1,000) get VIP status, Next 20% (LTV $250–$1,000) get regular rewards, Bottom 70% get nurturing campaigns. You set VIP benefits: 10% off all orders, free shipping, early access to sales, birthday gift. When a customer hits Top 10% status, Nora enrolls them automatically and sends a welcome email: 'You're a VIP! Here's your exclusive 10% off code: [code]'.
This focuses your budget where the revenue actually is, rather than spreading perks evenly across everyone who has ever ordered. Tier membership updates itself as customers spend, and Shopify attributes the resulting orders, so you can see what each tier costs and returns. Nora identifies at-risk high-value customers (no purchase for 90+ days) and sends a reactivation email: 'We miss you! Here's 15% off to come back.' Works with email and SMS—VIP customers get personal outreach, while others get bulk campaigns.
Runs weekly on monday at 6:00 am using Shopify, run by your Marketing Manager.
How it works
- Calculate lifetime value per customer (total spend, purchase frequency, interval)
- Segment customers into tiers (VIP, Regular, Nurture)
- Identify at-risk high-value customers (no recent purchases)
- Enroll new VIP customers in rewards program
- Send VIP welcome email with exclusive offer
- Send reactivation emails to at-risk VIP customers
- Track segment growth and program ROI
Frequently asked questions
What does "Customer Lifetime Value Tracking" do?
Shopify integration that calculates customer lifetime value, identifies top 10% spenders, and recommends VIP perks (early access, free shipping, birthday discounts).
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses Shopify, run by your Marketing Manager.
How much time does this save?
Saves approximately 5 hours/week, running weekly on monday at 6:00 am.
Connects to
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