Segment & Reward VIP Customers Automatically
Automatically identify and reward your best customers with VIP perks
Klaviyo automation that segments customers into loyalty tiers (VIP, Gold, Silver) based on lifetime spend and purchase frequency, then sends tailored emails with exclusive offers.
Customer lifetime value (CLV) varies wildly. A small group of customers accounts for most of the revenue, and they usually get treated the same as everyone else. This automation segments Klaviyo audiences into tiers based on CLV and purchase frequency: VIP ($5,000+ lifetime spend, 10+ purchases), Gold ($1,000-$5,000, 5+ purchases), Silver ($500-$1,000, 2-4 purchases). Each segment receives different treatment. VIPs get: exclusive sale preview (24 hours early), personal concierge support, 20% loyalty discount, free shipping. Gold: 15% loyalty discount, early access (12 hours). Silver: 10% discount, free shipping on orders over $75. The automation updates customer tier nightly based on new purchases, instantly promoting customers as they move up. The perks are cheap relative to what a top-tier customer spends over a year, which is the whole reason tiering works. Tiers update themselves as customers spend, so nobody has to rebuild the segments each month.
Runs daily at 11:00 pm using Klaviyo, run by your Ecommerce Manager.
How it works
- Query all customer purchase history and lifetime spend
- Calculate customer lifetime value and purchase frequency
- Assign tier: VIP (>$5k), Gold ($1-5k), Silver ($500-1k)
- Create/update Klaviyo segments by tier
- Configure tier-specific offers and discount codes
- Send welcome email when customer tier changes
Frequently asked questions
What does "Segment & Reward VIP Customers Automatically" do?
Klaviyo automation that segments customers into loyalty tiers (VIP, Gold, Silver) based on lifetime spend and purchase frequency, then sends tailored emails with exclusive offers.
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses Klaviyo, run by your Ecommerce Manager.
How much time does this save?
Saves approximately 4 hours/week, running daily at 11:00 pm.
Connects to
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