Behavioral Lead Scoring
Score and re-score leads in ActiveCampaign based on their actions
Nora continuously scores leads in ActiveCampaign: email opens, clicks, page visits, demo requests all add points. Hot leads surface automatically; cold leads drop off your radar.
Lead scoring is how you prioritize outreach. But manual scoring is static; a lead scores high once and stays there even if they go silent.
This automation creates a living lead score in ActiveCampaign. Every action a contact takes adds points: email open (+5), email click (+10), demo request (+50), pricing page visit (+20). Inactivity subtracts: 10 days no activity (-10), unsubscribe (-100).
Nora re-scores every contact daily. As scores change, ActiveCampaign automatically enrolls high-scoring contacts in 'Hot Leads' lists and tags them so your sales team can prioritize. Contacts that drop below 20 points get enrolled in a 're-engagement' sequence.
You configure the point values. Nora does the rest: monitoring, updating scores, list enrollment.
Example: A prospect subscribes to your newsletter and is unqualified (score 0). Two days later, they open an email, visit pricing, and request a demo. Nora scores them 95 points. ActiveCampaign automatically tags them 'Hot Lead' and notifies your sales team. Your rep gets a Slack ping within 60 seconds of the demo request and calls them while they're interested.
Runs daily at 6am using ActiveCampaign, run by your Marketing Manager.
How it works
- Nora queries all contacts in ActiveCampaign
- Reviews recent actions: opens, clicks, visits, requests
- Calculates score for each contact (base + actions - inactivity)
- Updates the 'Lead Score' field in ActiveCampaign
- Auto-enrolls hot leads (score 50+) in a 'Hot Leads' list
- Auto-enrolls cold leads (score <20) in re-engagement sequence
Frequently asked questions
What does "Behavioral Lead Scoring" do?
Nora continuously scores leads in ActiveCampaign: email opens, clicks, page visits, demo requests all add points. Hot leads surface automatically; cold leads drop off your radar.
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses ActiveCampaign, run by your Marketing Manager.
How much time does this save?
Saves approximately 3 hours/week, running daily at 6am.
Connects to
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